Accounting Fundamentals
The Language of Numbers
What do you want your company to accomplish?
Advertising in Design Industries
Advertising in the Design Industries.
This course will present an overview of the ever-changing field of advertising.
Advertising Principles
Introduces advertising as both an art and science while providing a broad overview of advertising issues and functions.
Analyzing Trends
This course gives aspiring managers the framework to understand how to segment markets based on lifestyle drivers.
Art + Antiques Markets
Focusing on the commercial side of the art world, this course explores the history of the art and antiques business, and the special developments and influences on this specialized market.
Basic Business Structure
How do the various functions and departments of a company interact and support each other to attain the goals of the company?
Business Ethics
Through readings in classic and contemporary ethical literature and through case studies of real ethical dilemmas, this course examines the moral considerations that students may encounter in management situations, business, and creative pursuits. (Required)
Business Failure
What defines failure? Is the perception of failure driven by stigma or reality?
Business Law
This course draws on students’ concurrent studies in economics, finance and marketing, while also introducing new business concepts.
Business Models and Planning
A comparative study of business models and planning, this course provides students with an understanding of the basic components of all business models and the ability to ask the questions and conduct the research that will enable them to understand how any business is constructed.
Case Study Development
This course will help you identify best practice in design that can be useful for improving your skills in managing creative teams.
Common Luxuries
This course explores how mass market companies (Abercrombie & Fitch, Victoria's Secret, Starbucks, etc.) have co-opted luxury brand business strategies (branding and marketing, customer service, etc.) to reposition themselves as mass-market "luxuries" that deserve a higher price point and create increased consumer demand.
Consumer Behavior
This course is geared to students who have taken an introductory marketing course and are interested in developing an in-depth understanding of how consumers make their consumption decisions.
Departmental Seminar I
Introduction to Design and Management
Overview of topics and issues central to design management with an emphasis on understanding the preparation one needs to manage design and the kinds of careers and futures design managers and entrepreneurs may enjoy.
Departmental Seminar II
Design in Everyday experience
Reading, discussion and exercises focus on analyzing how design shapes – and is shaped by – everyday experience. Sections include: City, Suburbs, Home, Mall, NYC: Design & Identity, Inventing Tradition: Museums, Mementos and Memorials, Designing for (Dis)Abilities, and Space and Spaces. (Required)
Departmental Seminar III
Innovation
What makes something truly new or original? How do you spot opportunities to create new things, services or experiences?
Departmental Seminar IV
Economics and Ethics of Sustainable Design
There is no issue more central to design today than how to create products, services, environments and businesses that are sustainable.
Design Development
While some aspects of every design discipline are unique, there are also many broadly applicable principles that can be used to enhance the design development process in almost any context.
Design I
This course will introduce students to the vocabulary of two-dimensional design through the use of both traditional and digital processes. Students will explore the elements and principles of design while gaining familiarity with design processes and technologies.
Design II
Imaging for Designers
Through texts, exercises, and studio classes based on the fundamentals of drawing, 2d, and 3d design, students will learn how to understand and manipulate the formal elements of which visual language is comprised and explore the vast range of expression they allow.
Design III
Visual Organization/Information Design I
This course is an introduction to Visual Organization and Information Design.
Design IV
Visual Organization/Information Design II
This course is a continuation of Design 3, and applies students’ knowledge and vocabulary of visual organization to a sophisticated understanding of information design, culminating in a user research project. The class involves a studio and will draw upon technological skills acquired in previous design studios.
Design Research Methods
An introduction to qualitative research methods that are commonly used in design projects, this course covers the gathering, analysis and application of research as it informs different stages of the design process.
Design Technology + Domestic Spaces
This class is a hybrid studio and theory class that will explore the intersection of home, design, and technology.
Designing Girl Culture
In this course students will explore the ways in which girls’ culture has been designed in the 20th century.
Economics I
Understanding U.S. Capitalism
Students learn the distinguishing characteristics of historical economic systems while gaining detailed knowledge of current economic systems and their governing principles on both micro and macro levels.
Economics II
Understanding World Capitalism
Students learn the distinguishing characteristics of historical economic systems while gaining detailed knowledge of current economic systems and their governing principles on both micro and macro levels.
Economics of Tech Innov and Design
Technological Innovation and Design
Why do some technological innovations alter the course of history and others are quickly forgotten?
Ecotopian Design
This course will go beyond the concepts of sustainable design as a philosophical and/or ethical undertaking or the long-term economic implications of sustainability to the reality of the larger real-world business issues.
Entrepreneurship
Entrepreneurship is the ability to assess the dynamics of modern economic activity, access the marketplace, seek out opportunities and turn them into profitable business ventures.
Experience Branding
Brands are experience providers, sponsors of environments both physical and non-physical, that ask the customer to connect, relate and co-author their relationship to the brand.
Financial Management
This course provides an introduction to accounting as well as to the three major fields of finance: financial institutions, investments, and corporate finance. The emphasis is on a thorough understanding of underlying concepts--the time value of money, risk and reward, and valuation--and their practical application for entrepreneurs, managers, and investors.
Global Markets and Media
The course examines the historical and cultural context and current processes that have and are shaping the mass media.
Intellectual Property
This course is an introduction to basic principles of intellectual property law with emphasis on how to obtain and preserve protection for inventions, designs, publications and other works of art. We will discuss various forms of protection, namely, patents, copyrights, trademarks and trade secrets.
International Business
This course asks students to understand the impact of global economic models upon domestic economies.
Leadership
Leadership – and in particular Transformational Leadership – is distinct from Management or Entrepreneurship.
Legal Principles in Creative Industries
This course provides a practical and comprehensive overview of the legal issues arising in art and design industries and endeavors.
Managing Creative Projects + Teams
Historically, designers have been trained to see themselves as "creative types", whose value to projects cannot be easily quantified or rationalized.
Mapping a New Way
Technology in Architectural Space
This course will focus on how both the concept and practice of way-finding is changing as digital technology is redefining architectural space (from the use of embedded technology to hand-held devices such as cell phones).
Mapping Urban Emergency Evacuation
Recent crises highlight the importance of emergency management and draw upon the expertise of numerous disciplines, many of which are design-oriented. But rarely do designers define and prioritize issues of concern.
Marketing Campaigns
for Turnaround Strategies
Successful marketing campaigns can bring a company out of a downward spiral and back into a strong, competitive position in the marketplace.
Marketing I
This course provides students with concentrated exploration and discussion, focusing on the theories and principles of governing standard marketing strategies and practices.
Marketing II
This is a course in advanced marketing strategy that focuses on the specific strategic options that firms choose in order to gain a competitive advantage.
New Product Development
Even the most brilliant creative mind will not succeed on talent alone when developing new product and getting to market.
Organizational Innovation
This course is an inquiry into the organization as a learning system, i.e. a continuously and sustainable, evolving structure.
Patterns of Organization
Mapping the Socio-Technical Interface
Organizational systems pervade and shape every realm of human experience; they allow us to make sense of our environments as well as ourselves.
Prototypes and Innovation
This course will present ways to use prototyping as a strategy for developing and successfully implementing design innovation.
Quantitative Design Research
This course exposes the student to design development through using both qualitative and quantitative methodologies and to issues which can influence individual and group acceptance and usage of design applications.
Reinventing the Fashion Show
In the Systems Design course you will learn a design process for developing interrelated design concepts that act together as a system.
Research for Advertising Planning
In this course, we will examine concepts, methods and processes specific to advertising that help identify opportunities for improving consumer products, brands and services.
Retail Buying
Explore the world of retail where only basic mathematical skills are required. Retail Buying encompasses the operating figures that are the language of the retail merchandiser.
Retail Planning
A retail planner is employed by every mid to large size retail or manufacturing company in the United States.
Science of Shopping
This class will focus on understanding shopping as an interactive activity, where people shopping not only look for goods, but display competence and skills, create bonds with family and friends present, and especially with those absent (in their imagination).
Senior Seminar + Thesis I
Coursework in this class includes short written assignments, in-class presentations and collaborative work, building toward the final written thesis and the verbal defense of the thesis.
Senior Seminar + Thesis II
Coursework in this class includes short written assignments, in-class presentations and collaborative work, building toward the final written thesis and the verbal defense of the thesis.
Small Business Enterprise
This course explores the strategies, skills and process necessary to establish a successful small business enterprise.
Social Entrepreneurship
The course offers a close look at the theory and practice of social entrepreneurship in the private, public and non-profit sectors.
Special Project Luxury Goods Studio
This course is an advanced seminar on the development of luxury products for prominent manufacturers.
Special Topics
in Target Markets: ‘Tween Culture
This course will explore the cultural, social, and historical development of an emerging market segment – children between the ages of 7 and 12, which number close to 20 million.
Special Topics in Small Business
Special Topics in Small Business: Fashion
This course explores the strategies, skills and process necessary to establish a successful small business enterprise in the fashion industry.
Strategic Management
In today's business arena, strategic planning, marketing and analytical skills are now demanded by all businesses.
The Global Village:
Business on the Internet
This course explores the impact innovative technologies,
and the communication channels they create, have had on contemporary business practices, and businessto-
consumer and business-to-business communication.
Topics in Design Problem Solving
These courses offer students the opportunity to apply their problem solving skills to design topics. Although the topics will vary, each course will challenge the student to broaden their tool kit of theories & methods for identifying & solving problems, & to apply these skills to particular issues in design industries. Sections include: Cultural Analysis & Product Life-Cycle & Concept Development / Rapid Prototyping.
Turning Brands Inside-Out
This course will (a) provide an overview of branding and its relationship to organizational culture, (b) familiarize students with research skills to collect data on how members of organizations and the publics that they address understand brands, and (c ) help students find compelling ways of presenting findings from such research.
Urban Interfaces
In this course, we will use several urban/architectural typologies to explore how social interaction can be altered by tailoring ways in which patterns of communication are made explicit.
Ventures for Emerging Markets
This course will provide an overview of select aspects of doing business in emerging markets.
Courses
